Rebranding a 163-year-old manufacturer for the future.

Defining your brand’s strategy is one thing, achieving success with it is another. Give your brand strategy its best chance for success by ensuring these three key things happen within your organization.

Brand architecture is often an untapped opportunity for differentiation and greater engagement, lying dormant within your brand. Many brands simply present a list of products or services they offer, in a way that makes them easy to find and likely to be cross-sold. Or they follow the industry standards and present things exactly as all their competitors do. While parity can be a safe play, it doesn’t provide any advantages.

Divested brands shouldn’t be an afterthought. All parties have a vested interest in seeing the former and divested brands garner the greatest value, as well as achieve long-term success. With that in mind, we’d like to share a few insights from our many years of experience creating and managing new brands in similar circumstances.

Read our second installment in a series of thought-starters about how brands could make remote learning satisfying for your kiddos. #PANDEMPROVEMENTS together for the world, one brand category at a time!

As long-time branders who are now home trying to balance work with tween sons distance learning, it’s not surprising that a recent chat turned optimistically toward what some of our favorite brands could be doing to increase their role in family life. We decided to share our little brainstorm and see what others might build on to it.

Today, the ability to fully gather your resources and direct them to achieve your goals is more important than ever. For brands, that means the distance between strategy and execution. It is where most businesses falter. Below are five points we’ve put together for you to consider when shortening the distance.